ASMR content tends to have a more female-dominated audience, though it is enjoyed by people of all genders.
Various studies and surveys on ASMR viewership have shown that women are generally more likely to watch ASMR videos than men.
Here’s a breakdown of why this might be the case:
- Higher Prevalence of ASMR Response in Women: Some studies suggest that women are more likely to experience the “tingling” sensation commonly associated with ASMR. This could make ASMR content more appealing to women who are seeking that specific sensory experience.
- Content Preferences: ASMR content often involves themes of relaxation, personal care, and nurturing, which might align more with stereotypical female interests or be marketed more towards women. This could contribute to a higher viewership among women.
- Stress and Anxiety Management: Women, on average, report higher levels of stress and anxiety than men. ASMR’s relaxing and stress-relieving properties might therefore appeal more to women looking for ways to manage these feelings.
- Social Media Trends: Platforms like YouTube and Instagram, where ASMR content is popular, have substantial female user bases. The social media ecosystem might contribute to the higher visibility and consumption of ASMR content among women.
While these factors contribute to the trend, it’s important to note that ASMR is still widely enjoyed by men as well.
The content varies greatly, and there are many male ASMRtists (ASMR content creators) and male viewers who engage with and enjoy ASMR.